Brought in to provide overall structure and program design, Susan ended up as one of the three key executives in the entire project. Her critical thinking, tireless constructive probing of issues, and her creative solutions to seemingly intractable problems were all essential to the success that our rebranding ultimately enjoyed, and during the project itself, her calming presence helped us all get some sleep.
Ernie Cormier, former Virgin Media CCO, Founder and Principal at Acadian Partners LLC