Making tough decisions
A long time customer of this owner-operated fresh grocery delivery business, I offered to help the founder with some issues he was facing. In return, I learned a tremendous amount about a business I love and of which I am still a customer and advocate.
I helped organise a small working group of people who’d been offering him help, and together we knocked a number of small operational issues on the head (I think mostly by providing impetus to action – it’s hard to be on your own all the time when no one has your back!):
- Pushed for a mobile site, and got it up and running swiftly
- Helped support the very difficult decision to close the only physical outlet the business had, which just wasn’t washing its face, and move wholly online
- Supported expansion of the delivery catchment further west and south