Farm Direct


Making tough decisions

A long time customer of this owner-operated fresh grocery delivery business, I offered to help the founder with some issues he was facing. In return, I learned a tremendous amount about a business I love and of which I am still a customer and advocate.

​I helped organise a small working group of people who’d been offering him help, and together we knocked a number of small operational issues on the head (I think mostly by providing impetus to action – it’s hard to be on your own all the time when no one has your back!):​

  1. Pushed for a mobile site, and got it up and running swiftly
  2. Helped support the very difficult decision to close the only physical outlet the business had, which just wasn’t washing its face, and move wholly online
  3. Supported expansion of the delivery catchment further west and south